Be Mindful of Length – 65 characters is the maximum amount that will display in the search results (the engines will show an ellipsis – “…” to indicate when a title tag has been cut off), and sticking to this limit is generally wise. However, if you’re targeting multiple keywords (or an especially long keyword phrase) and having them in the title tag is essential to ranking, it may be advisable to go longer.
Place Important Keywords Close to the Front – The closer to the start of the title tag your keywords are, the more helpful they’ll be for ranking and the more likely a user will be to click them in the search results.
Leverage Branding – Start every title tag with a brand name mention, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familiar with a brand. Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach – think about what matters to your site (or your client’s site).
Consider Readability and Emotional Impact – Creating a compelling title tag will pull in more visits from the search results and can help to invest visitors in your site. Thus, it’s important to not only think about optimization and keyword usage, but the entire user experience. The title tag is a new visitor’s first interaction with your brand and should convey the most positive impression possible.