When considering how relevant your copy affects where you come up in SERP you may want to remember the following:
Inbound links to your web page
- Are the web pages linking to your web page relevant to the primary search term?
- How fast does your web page get new links pointing to it?
- Do the web sites which link to your page belong to the same content category?
- Since when do the links to your page exist?
- Is the text surrounding the link to your page relevant to the primary search term?
Your web page
- How many important links from your other pages point to your web page?
- Do the links on your web page point to high quality, topically-related pages?
- How often and how many changes do you make to your web page over time? Is your content up-to-date?
- How often and how many web pages do you add to your web site?
- How long do your visitors spend time on your web page?
Search engine result page
- Do your competitors on the search engine result page get a manual ranking boost by The search engine you are focusing on, for example Facebook, Twitter, Amazon or Wikipedia?
- How many visitors of the search engine result pages click through to your page?