Keyword research, the most fundamental and one of the most important if not the most important task in any SEO campaign. You get this step wrong and you will end up wasting time, energy and money in going after the wrong niche or demographic. Even if you get the niche right and your keyword research wrong, you will end up with one of the two scenarios described below.

1. Zero to minimal traffic – Very little to nil organic traffic because there is nobody searching for that keyword/key phrase that you spent a ton optimizing your website for.
2. Zero conversions – No conversions because you have optimized your website for a keyword / phrase that is not a buying keyword.

Search engine optimization, or SEO, is already an industrial powerhouse generating billions in revenue and fueling hundreds of start-ups. It is one of the hottest trends in Web site promotion. How hot? Consider these statistics:

• 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.
• 68% of users say that search engines are a fair and unbiased source of information.

But like many billion-dollar industries, search engine optimization is complicated, with different specialties and its own language. Imaginary Landscape strips away the complexity and provides a program that increases the exposure of your site to those seeking its information.

Search Engine Optimization is an ongoing commitment that reaches beyond a one-time audit of pages. It affects all aspects of the Web site process as well as your company. For example, SEO affects the following areas:

Accessibility

The structure of your Web site can make a significant impact on SEO. Did you know that search engines don’t know how to click on fly-over menus? If you don’t offer an alternative, text-based route into your site, all your interior pages will be ignored.

Navigation Changes

If you make a change to site navigation without specifically redirecting Web traffic, search engines will drop your pages from the index.

Press Releases

Inbound links to your Web site are crucial for increasing the page rank of your site. The words surrounding the link are likewise important. Every press release, every article, every opportunity to gain an inbound link should be exploited with specific and consistent language.

Reporting – Google Analytics

We then provide basic and advanced training on the Analytics service.

• Gain a better understanding of your site visitors
• Learn how to monitor site visitors and scientifically test and compare different paths and outcomes
• Create meaningful and measurable goals for your site
• Tie your Analytics service into your AdWords service to track conversions